Making Your Brand a Household Name and Keeping It There
Trying to find the perfect name or slogan for the "next big thing" can be a daunting challenge, especially given the trend toward the "globalization" of brands and the consequential need to select and clear trademarks or service marks that can be effective in a diverse and multi lingual environment. For established brands, the task faced is often the prevention of becoming the victim of your own success, as you need to protect the brand against copycats who would trade off the valuable goodwill you have worked so hard to create.
Teams of Experts
Kenyon & Kenyon LLP is routinely ranked among the top firms handling major clearance and brand development strategies. The attorneys at Kenyon have been involved in many of the largest wholesale corporate rebranding initiatives in history. We also protect, defend and enforce rights in major brands against infringement and dilution, with services ranging from:
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Brand selection and counseling
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Search and availability clearance opinions
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Worldwide registration programs
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Licenses, consent agreements and acquisition deals
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Sponsors and licensee relationship agreements
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Character licensing
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Trade dress and copyright issues
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Product shapes and packaging
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Product designs
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Advertising, labeling and promotional statement clearance
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Environmental statements
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Appellation or country of origin issues
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Other regulatory requirements (e.g. age appropriate statements, etc.)
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Border protection
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Dispute resolution
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Opposition and cancellation actions
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ICANN domain name proceedings
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Federal and state court litigation
Kenyon's attorneys have significant experience in a broad array of consumer goods and services, including:
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Food and beverage
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Luxury goods (jewelry, handbags, accessories)
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Apparel and other designer goods
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Consumer retailing in traditional and e-commerce fields
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Telecommunications
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Entertainment production and broadcasting
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Airline and other transportation services
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Pharmaceuticals/nutritional supplements
Not Just Up To Date -- On the Cutting Edge
Our attorneys work together by sharing their collective wisdom at both in-house regular informal monthly practice group meetings and by lecturing, writing and leading major bar association and trade meetings on cutting-edge issues of relevance in the fast-changing legal landscape. Also, Kenyon is accredited to present (CLE) eligible seminars conducted for our attorneys and our invited clients.